Franchise consultant: what do they do? Understand the profession

Want to work as franchise consultant, but don't know much about the profession? Then you're in the right place! In this content, we brought details about the profession, main skills, earnings and much more. Follow us to learn more about the franchise consultant!

What is a franchise consultant?

A franchise consultant is a specialized professional who provides guidance and assistance to individuals interested in purchasing, starting or expanding a franchise.

Additionally, they have knowledge and experience in the franchising industry and can help at various stages of the process.

During the process, professionals select the franchise that best suits the client's needs and objectives, up until contract negotiation, in addition to:

• Financial planning;
• Business operation;
• Ongoing support after the franchise opens.

Franchise consultants can offer valuable insights, help avoid common pitfalls, and provide personalized assistance to ensure the success of your franchise venture.

How much does a franchise consultant earn?

Firstly, a franchise consultant's salary can vary depending on their experience and the region in which they operate.

More experienced consultants or those who work in areas with a more buoyant franchising market tend to receive higher salaries.

Furthermore, a franchise consultant's remuneration can be made up of different elements, such as:

• Fixed salary;
• Commissions on franchise sales;
• Bonus for goals achieved;
• Profit sharing.

The average base salary range estimate of R$ 4 thousand to R$ 6 thousand per month for a franchise consultant seems reasonable, considering several factors.

Finally, it is important to emphasize that the financial success of a franchise consultant is directly related to their performance in identifying business opportunities.

What training do the consultants have?

In principle, there is no specific training required to become a franchise consultant, but certain areas of study and professional experience may be useful.

This way, professionals can develop the skills necessary to perform functions related to these areas.

Below are some common backgrounds and experiences among franchise consultants:

• Business Administration;
• Marketing;
• Finance;
• Project Management;
• Experience in Sales and Negotiation.

In addition to academic training, it is essential that franchise consultants are up to date on franchising market trends and participate in training courses.

What are the benefits of consulting for franchises?

Franchise consulting brings many benefits to both franchise owners and those who buy them.

For owners, this initially means they can safely expand their networks while maintaining consistency and quality across all units.

In this regard, consultants also help create effective training programs to ensure that all operations adhere to the same high standards.

On the other hand, franchisees have the chance to share their local experiences and challenges with brand representatives.

Job market for franchise consultants

The job market for franchise consultants in Brazil is dynamic and offers several opportunities due to the continuous growth of the franchising sector in the country.

Furthermore, Brazil has one of the largest franchising markets in the world, with a wide variety of national and international brands.

With increased competition and the search for differentiation in the market, many franchisors and franchisees are seeking specialized consultancy to help them maximize the potential of their franchises.

Therefore, the market is quite broad for these professionals, offering good employment opportunities, as well as high earnings.

Written by

Juliana Rachel